RSI - Executive Search Firm | Executive Search, Executive Recruiting
Reaction Search International Executive Search Firm - Executive Search & Executive Recruiting Specialists    
RSI Executive Search Firm Locations RSI Search Solutions - Executive Search & Executive Recruiting Specialists. When A Need Arises...We React!
Executive Search & Executive Recruiting
Reaction Search International Homepage Company - About Our Executive Search Firm, Our Philosophy, Our Process, Executive Managment Team, Our Clientelle & ROI Solutions - RSI Executive Search Firm, Executive Recruiting Search Solutions. Executive Search & Sales Recruiting Specialists Employers - Start Your Executive Search Here. Getting Started is easy, Simply fill in the Job Search Order Request Form & Submit! Candidates - Start Here.  Step 1, Submit your Resume and Contact Information to RSI’s Candidate Database. We’ll begin your Job Search, once we have your information RSI Job Search Center - Search Jobs & Job listings, Register with our Executive Recruiters, Get Interview Tips & Help with your Resumse, Use our Relocation Resources & Working with RSI's Executive Recruiting Consultants RSI News Center - Executive Search Firm Newsletters, Executive Recruiting Trends & Executive Search / Sales Recruiting Case Studies Executive Search Firm Locations - Reaction Search International has Search Firm Locations all across North America, Europe & Asia Search RSI - Search Our Firms Website using Our Integrated Google Search Engine Sitemap - A Complete Directory of RSI's Executive Search Firm Website. Our Executive Recruiting Solutions are listed by Executive Search & Sales Recruiting Verticles Contact RSI - Executive Search Firm Contact Information. Please use the Employers & Candidates Areas to Begin a Job Order or Job Search.
navigation spacer
RSI - Executive Search Firm | Executive Recruiting, Executive Search, Sales Recruiting
 

Executive Search Firm News - Technology Transforming Branding

Executive Search Firm News Center Features

The RSI Executive Search Firm News Article Series, "Career Corner" is focused on Candidate & Job Seeker topics to help further their Career Opportunities.

RSI Executive Search Firm News Featured Areas:
Company Newsletters | Case Studies
News Center Articles | Career Corner
Management Matters | Industry Articles

 
Employers - Get Started with RSI, Begin a Job Order today!
Employers Start your Search - Getting Started is easy, Simply fill in the Job Order Request Form & Submit!
Candidates - Register & Start your Career Search today!
Candidates Start Here - Step 1, Submit your Resume and Contact Information to RSI’s Candidate Database
Executive Search Firm Solutions  
 
RSI - Executive Search Firm | Executive Recruiting, Executive Search, Sales Recruiting
Page header spacer image
RSI, Executive Search Firm page heading
Handling A Layoff - Executive Search Firm News Executive Search Firm News / Articles / Technology Transforming Branding
spacer image
Reaction Search International - Executive Search Firm | Search Solutions
Location: RSI Executive Search Firm Home / Executive Search Firm News / Career Corner / Technology Transforming Branding
RSI Executive Search Firm News Center
RSI - Executive Search Firm | Executive Recruiting, Executive Search, Sales Recruiting
RSI News Center Home
Company Newsletters - RSI Current Events, News & Acalades
News Center Monthly Articles Series Home
Career Corner - A New Article series presented to help Candidates keep up on developments in their Industry and assist them in finding the perfect Career Opportunities.
Management Matters - A New Article series dealing with the issues that arise when managing personnel and how to optimize your current staff in a company.
Industry Articles - RSI Executive Search Firm Vertical Market News & Events
Case Studies - A RSI Search & Recruiting Placement History

RSI - Executive Search Firm | Executive Recruiting, Executive Search, Sales Recruiting

Executive Search Firm News
RSI Executive Search Firm News spacer RSI News Center
 

The RSI Executive Search Firm News Center Area is designed as a resource for Employers and Candidates for the Executive Search Recruiting Industry. The RSI Executive Search Firm News Center contains Company Newsletters, Article Series Career Corner, Management Matters & Indutry Related Articles covering RSI's 18 Verticle Search Markets and RSI Client Case Studies.

 
 
RSI, Executive Search Firm
RSI, Executive Search Firm | News Center
Reaction Search International RSI News Center Article Series
 
RSI - Executive Search Firm | Executive Recruiting, Executive Search, Sales Recruiting
RSI - Executive Search Firm | Executive Recruiting, Executive Search, Sales Recruiting

Technology Transforming Branding

Career Corner: A Monthly Executive Search Firm News Article Series.

Technology Transforming Branding
April 1, 2017

In this technology-driven economy, corporations must be ready to transform its marketing strategies to maximize the branding potential, thus reaching the largest clientele.

"Technology is transforming the way brands and customers interact," according to Yuri Radzievsky. "Wired. Networked. Multiplexed. Call it anything you want. .... Marketing must adapt, or your brand will wither.

Radzievsky, chairman and CEO of the marketing agency GlobalWorks Groups, LLC, advises executives across industry to formulate a plan to approach technology-driven branding by considering the following:

1. Everything a corporation does as an enterprise or brand can be observed and published to the world on the Internet. Transparency through technology can be a hindrance and an aid to market branding. My making use to the available technology, such as corporate blogs on technology, consumer issues and future plans, corporations can take control of their own branding, Radzievsky advises.

2. As technologies converge, consumers and brand marketers are finding new ways to communicate and interact. One example being the phone.

"The phone turns passive customers into engaged brand loyalists," Radzievsky said. "It can involve them in brand-based games, challenge them to create commercials for brands, bring them together for brand-sponsored events, galvanize brand feedback, energize brand sharing and transform your brand into a powerhouse of convergence."

Other examples of technology-driven branding that consumers can take personal stock in include such innovations as personalized M&Ms, cars and trucks custom built online from Ford, Honda and General Motors, custom clothing and shoes at Land's End or Converse, among others.

3. Measurement drives branding in a world of convergence and networks, according to Radzievsky.

"Web-based ads provide almost instantaneous feedback about what works and what doesn’t. Technology tracks keystrokes and follows a person’s every move on your Web site," he said.

“Soft data can tell you quickly if your brand is in trouble or thriving, based on customer reactions and opinions. .... Ultimately, listening to such brand currents and countercurrents may be more valuable than anything brands may say about themselves," he said.

4. Leadership and innovation are essential elements to the new world of branding.

Sales and marketing executives must work together to embrace technology and leverage brands to the fullest.

"Your role is not only to encourage use but also to nurture an environment that rewards experimentation," Radzievsky says.

5. It's important to stay on top on technology-driven branding.

“You may feel disconnected from technology. … Watch your children or grandchildren as they use technology to connect with peers and products. There’s no science to this, but they are a leading indicator. Things trickle up in the new-media marketing world, not vice versa,” he advises.

 

BACK TO TOP

Executive Search Firm News Articles
Executive Search Firm News Center
RSI, Executive Search Firm | News Center
 
RSI - Executive Search Firm News | Executive & Candidate
Resources for the Executive Search Recruiting Industry
RSI - Executive Search Firm News | Executive Search & Executive Recruiting Specialists
 
spacer image
RSI - Executive Search Firm | Executive Search, Executive Recruiting
RSI - Executive Search Firm | Executive Search, Executive Recruiting Search Solutions
 
spacer image

Executive Search Specialists
RSI's Executive Search Process will find the best Candidate for your position.

Executive Recruiting Specialists
RSI's Executive Recruiting Experts bring Employers only the best Executive talent.

RSI Search Solutions »

 
 
RSI - Executive Search Firm
RSI - Executive Search Firm | Executive Search, Executive Recruiting
spacer
Firm Locations
 
RSI - Executive Search Firm | Executive Search, Executive Recruiting

RSI Executive Search Firm Locations - Providing Search Solutions across the United States and around the World

RSI Executive Search Firm Locations - Providing Search Solutions across the United States and around the World.

Search Firm Locations »
United States Search Firms »
International Search Firms »

 
 
Executive Search Firm, Executive Search, Executive Recruiting
Executive Search Firm, Executive Search, Executive Recruiting
Executive Search Firm, Executive Search, Executive Recruiting
Executive Search Firm, Executive Search, Executive Recruiting
   
Executive Search Firm, Executive Search, Executive Recruiting
Executive Search Firm, Executive Search & Executive Recruiting
Executive Search Firm, Executive SearchExecutive Recruiting
 
Executive Search Firm, Executive Search & Executive Recruiting
Executive Search Firm, Executive Search, Executive Recruiting
Executive Search Firm, Executive Search, Executive Recruiting
Executive Search Specialists Sales Search Specialists
Executive Search Firm, Executive Search, Executive Recruiting
Executive Recruiting Specialists Sales Recruiting Specialists
Executive Search Firm, Executive Recruiting, Executive Search, Sales Recruiting
Executive Search Firm, Executive Recruiting, Executive Search, Sales Recruiting
RSI - Executive Search Firm | Executive Recruiting, Executive Search, Sales Recruiting
RSI - Executive Search Firm | Executive Recruiting, Executive Search, Sales Recruiting
 
RSI - Executive Search Firm | Executive Recruiting, Executive Search, Sales Recruiting
RSI - Executive Search Firm | Executive Recruiting, Executive Search, Sales Recruiting RSI Executive Search Firm Service Centers
RSI - Executive Search Firm | Executive Recruiting, Executive Search, Sales Recruiting
RSI - Executive Search Firm | Executive Recruiting, Executive Search, Sales Recruiting RSI Associations
   
RSI Executive Search Firm Solution Centers | Executive Search, Executive Recruiting, Sales Recruiting  
Directory of Executive Recruiters


Reaction Search International is listed in the Directory of Executive Recruiters




RSI's Google Integrated Search
Search Reaction Search International via our Integrated Google Site Search
 
RSI - Executive Search Firm | Executive Recruiting, Executive Search, Sales Recruiting RSI - Executive Search Firm | Executive Recruiting, Executive Search, Sales Recruiting
RSI - Executive Search Firm | Executive Recruiting, Executive Search, Sales Recruiting
Follow us on Facebook! Follow us on Twitter Follow us on YouTube! RSI Executive Search Firm Blog