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Reaction Search International Homepage Company - About Our Executive Search Firm, Our Philosophy, Our Process, Executive Managment Team, Our Clientelle & ROI Solutions - RSI Executive Search Firm, Executive Recruiting Search Solutions. Executive Search & Sales Recruiting Specialists Employers - Start Your Executive Search Here. Getting Started is easy, Simply fill in the Job Search Order Request Form & Submit! Candidates - Start Here.  Step 1, Submit your Resume and Contact Information to RSI’s Candidate Database. We’ll begin your Job Search, once we have your information RSI Job Search Center - Search Jobs & Job listings, Register with our Executive Recruiters, Get Interview Tips & Help with your Resumse, Use our Relocation Resources & Working with RSI's Executive Recruiting Consultants RSI News Center - Executive Search Firm Newsletters, Executive Recruiting Trends & Executive Search / Sales Recruiting Case Studies Executive Search Firm Locations - Reaction Search International has Search Firm Locations all across North America, Europe & Asia Search RSI - Search Our Firms Website using Our Integrated Google Search Engine Sitemap - A Complete Directory of RSI's Executive Search Firm Website. Our Executive Recruiting Solutions are listed by Executive Search & Sales Recruiting Verticles Contact RSI - Executive Search Firm Contact Information. Please use the Employers & Candidates Areas to Begin a Job Order or Job Search.
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The RSI Executive Search Firm Industry Articles Area helps keep you aprised of developments and News events in your Industry.

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The RSI Executive Search Firm News Center Area is designed as a resource for Employers and Candidates for the Executive Search Recruiting Industry. The RSI Executive Search Firm News Center contains Company Newsletters, Article Series Career Corner, Management Matters & Indutry Related Articles covering RSI's 18 Verticle Search Markets and RSI Client Case Studies.

 
 
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Maximize Company Visibility

Maximize your company’s visibility

Location, location, location. Marketing Executives know, like any successful real estate developer, “location” is the key to success – TV, radio, metro newspapers, national magazines, Internet.

Along with branding and sending press releases and marketing kits to media outlets, Marketing Executives know that getting their company’s and executive’s names in the news is a great way to increase public awareness and succeed in product placement with little capital outlay.

One new tool, ProfNet, is offering up a corporation’s executives as experts and sources for breaking stories, thus increasing their visibility. ProfNet is a service offered by PR Newswire to journalists in multiple media outlets.

“There are two essential approaches to media placement. One is to persuade reporters that you organization has news worth reporting – this approach is deliberate and release driven. The other is to persuade reporters that there are individuals within your organization who, because of their industry perspective or some form of expertise, are worth interviewing.” Dan Forbush, president and founder of ProfNet, advises Marketing Executives.

”Forget for a moment your own organization’s objectives, and read the world as a reporter would.” Forbush suggests. “Given your beat and the readers you must satisfy, what topics are of interest? What angles do you find fresh and provocative?”

In other words, Marketing Executives need to become matchmakers.

Ask yourself, "Which individuals within my organization or my clientele can satisfy these reporter needs? And what presentations will be most persuasive?"

Forbush also offers other tips to Marketing Executives:

  • Research media outlets and tailor pitches to specific reporters
  • Cultivate relationships with reporters for the long term
  • Provide reliable information to establish a professional relationship
  • Develop your company’s “experts” by providing research, talking points, and tips for answering questions

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